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CEW Panelists Address the Rise of Once-Indie Brand, Urban Decay

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By: Jamie Matusow

Editor-in-Chief

How does an edgy beauty brand preserve its indie spirit and “beauty with an edge” identity while part of a worldwide powerhouse? Cosmetic Executive Women (CEW) went behind the scenes with two leading beauty executives at its April 29, 2015 Beauty Insider Series event to discuss how L’Oréal’s acquisition of Urban Decay Cosmetics has helped the brand rise to the top in beauty.

Panelists Carol J. Hamilton, president, L’Oréal Luxe Division, USA, and Wende Zomnir, chief creative officer/founding partner, Urban Decay Cosmetics—which was acquired by L’Oréal USA in 2012—addressed a sellout crowd to discuss how their strategic partnership helps drive Urban Decay’s growth, and how it has changed over the past five years. They also spoke about the ever-popular Naked palette and the culture of copying in the industry. 

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